Forever Against Animal Testing: Facts and Myths – The Body Shop and Cruelty Free International

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  • Uploaded 12 months ago in the category Beauty Tips


    Here at The Body Shop, we have always believed in beauty without cruelty.

    So we’ve teamed up with Cruelty Free International – pioneers of the leaping bunny certification – to provide some facts, myths and FAQ’s around animal testing in cosmetics.

    Join the fight against animal testing and sign our petition here:

    Together with Cruelty Free International, we were the first global cosmetics company to campaign against animal testing – and our collective efforts led to a European Union ban in 2013.

    But that isn’t enough.

    Animals continue to be killed for beauty and animal testing legislation is far too complex.

    We want to simplify it with one international convention.

    Together, let’s ban animal testing for cosmetic purposes worldwide.

    Learn more about our commitment and sign the petition here :

    “We passionately believe that no animal should be harmed in the name of cosmetics and that animal testing is outdated, cruel, and unnecessary.

    This is why we have partnered with Cruelty Free International to deliver the largest and most ambitious campaign ever to seek a global ban on the use of animal testing in cosmetics.” – Jessie Macneil-Brown, Senior Manager International Campaigns and Corporate Responsibility, The Body Shop.

    Love this video? Let us know what you’d like us to do next in the comments below!

    Don’t forget to visit The Body Shop YouTube channel for upcycling hacks, make-up and skincare how-tos, and lots more videos on our Enrich Not Exploit ™ commitment.

    For more information on The Body Shop or to purchase any of our products, visit or follow us on social media:

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    © 2017 The copyright for the material in this film is owned by or licensed to The Body Shop International plc.

    Not for sale.

    All rights reserved

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