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The Body Shop and Airlabs have introduced a ground-breaking new initiative to help reduce air pollution exposure for thousands of people in London.
Airlabs air cleaning technology, which removes harmful pollutants from city air including nitrogen dioxide (N02) and particulate matter, will be introduced at three high profile and highly polluted central London locations.
The Body Shop, a pioneer in environmental activism and campaigning, is facilitating this by incorporating the innovative cleaning units into its brand advertising at three bus stops sites in New Oxford Street, Tottenham Court Road and High Holborn .
Airlabs research shows that Central London has exceeded legal limits of N02 levels nearly every day so far this year*.
The technology, which has been incorporated into The Body Shop ads, removes pollutants and delivers up to 95% cleaner air, helping protect passengers standing inside a bus stop who are at high risk from pollution exposure as they wait by the road for their diesel fuelled bus.
The system works by trapping harmful particles (PM2.5) via a filtration system before gas pollutants, such as NO2, are absorbed with cleaner air delivered to people in the immediate vicinity, thus protecting them from harmful air pollution exposure.
The clean air provided could fill more than 72 buses every day.
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