A new website for this globally recognised brand selling new and used power and sail boats.
The design needed to allow simple and intuitive navigation for its users while demonstrating a range of options that would be suitable to them.
The company had a complex legacy CRM that needed to be integrated into the front end of the website and place information back in to their CRM. I worked with the client and their web development team to produce the designs for each of the pages and templates throughout the site. I created all the assets for the website and helped with the content population.
I produced all the branding at all of the “touch points” where the end user receives branded media such as emails from the system, emails from the email marketing and the downloadable PDFs of each of the new or used boats.